Objective & Deliverables:
To deliver a logo with branding guideline on how the logo and branding should be used for Web + social channels (no need to tangible stuff such as envelops, paper, pens..etc.)
Logo needs to have Arabic and English versions, Colored, Black background, and white background version.
Company Details:
Name:
Turbo Souq - سوق تيربو
Industry:
Online Ecommerce, focusing on social products that are popular in social media such as snap chat and tik tok.
Target Audience:
GCC countries (Kuwait, KSA, UAE, Bahrain, Oman, Qatar), Mostly on the younger generation that are using Snapchat, Tiktok and Instagram.
Logo Details:
We need something Modern, hip and fits right in with the new age of social media, think of something that looks like a side project made from Tiktok.
We need the logo to convey Modernness, Speed, Trust and Quality while at the same time fit the new age of social media.
Logo Constructs:
Company name is Turbo Souq:
Souq: an old Arabian Market (relatable to the GCC culture)
Turbo: Speed, supercharged, reliable.
