ROYA SCHOOLS - SAUDI ARABIA
Brand Strategy, Identity Design, Visual Language, Brand Applications
Roya is an activity centre and a preschool for kids from ages 1-3 years old in the Eastern Province in Saudi Arabia. Roya which translates to “vision” in English, aims to raise awareness to the importance of preschool education through exploration and play. Most families in Saudi Arabia rely on caretakers for kids ages 1-3 years old and only start kids education at kindergarten levels. Roya was born to challenge that thinking and bring families to start kids education at a younger age through curiosity and play.
A colourful bilingual identity was crafted and a visual language made of pieces that can be constructed and deconstructed to inspire play. Roya today is a home for over 1000 student and have expanded its levels to high schoolers.
