ALL-IN is a branding project for a national charity that provides a wide range of services to disabled children, young people and their families in Scotland.
Whatever their disability is, All-in was born as a brand to support and offer a safe space where disabled children, young people and their families can celebrate being different and enjoy equal rights and opportunities. Give visibility to the difficulties that these children with special needs have beside passion, care, and collaboration are the main values of the brand. To represent the values of the brand, abstract forms are used to represent the diversity of these children and give flexibility to the visual language of the brand and logo in a colourful and cheerful way celebrating children disabilities.
Thank you!
