The Breafing was the creation of the new campaign for the 2022 edition of the International Environmental Film Festival (FICMA).

The concept was: "Where the reality exceeds the fiction" (Ón la realitat, supera la ficció) because we wanted to show the reality behind a photo or a video about a wonderful place cause usually you show "the perfect frame" but the reality is that probably there is deforestation, animals dying, etc because of climate change.
In our poster you can see a camera lens representing our concept and what you show to the people.

Interacting with our poster, you can tear the lens and see the reality behind this photo or video.

Following our concept, we adapt our poster to social media and the festival website showing all the time this interaction that you can do in offline and online