Stage 1. Typography.
At the beginning of this project, the design strategy was creating a tool-kit base in bespoken typography to represent Adidas and ISS together.
Taking as a base "Adi-Chop" family, we built a new typography set more connected with the feeling of "Space". We retouched, created, and rebuilt all the characters of the font to rename it as a new one: "Adi-Space".
Once we got it, it was the moment to test it in many ways and with different material materials, ready for the space.
Taking as a base "Adi-Chop" family, we built a new typography set more connected with the feeling of "Space". We retouched, created, and rebuilt all the characters of the font to rename it as a new one: "Adi-Space".
Once we got it, it was the moment to test it in many ways and with different material materials, ready for the space.
Stage 1. Typography.
At the beginning of this project, the design strategy was creating a tool-kit base in a bespoken typography to represent Adidas and ISS together.
Taking as a base "Adi-Chop" family, we built a new typography set more connected with the feeling of "Space". We retouched, created and rebuilt all the characters of the font to rename as a new one: "Adi-Space".
Once we've got it, it was the moment to tested it in many was and materials.
Taking as a base "Adi-Chop" family, we built a new typography set more connected with the feeling of "Space". We retouched, created and rebuilt all the characters of the font to rename as a new one: "Adi-Space".
Once we've got it, it was the moment to tested it in many was and materials.
Stage 2. Branding.
Once the first stage was signed-off. The time to connect product with the project started.
UltraBoost is definitely one of the most significant products in the Brand. We wanted something special for this historical moment.
That's why we moved from Word-mark to a Mission badge. Creating one story, from the sport to the space and vice-versa.
The result has been placing one badge for the mission in the right show, and the Adidas Badge of Sports in the left one. Emulating an astronaut's space suit going to the most exiting space mission of the Brand.
UltraBoost is definitely one of the most significant products in the Brand. We wanted something special for this historical moment.
That's why we moved from Word-mark to a Mission badge. Creating one story, from the sport to the space and vice-versa.
The result has been placing one badge for the mission in the right show, and the Adidas Badge of Sports in the left one. Emulating an astronaut's space suit going to the most exiting space mission of the Brand.
Design Directors:
Anthony Harrison
Andre Hilario
Anthony Harrison
Andre Hilario
ID Designer:
Luis Callegari
Project Manager:
Anna Beck
3D:
Luis Callegari
Footage:
Adidas BD.
Special mention:
Adidas Running Design BU
