Merchandising is used as a creative tool to help commercial profit. Releasing manufactured products related to a franchise can be used as a form of promotion & generate hype. Each item that is released can uniquely cater to the contents of the media it’s advertising (e.g. for Toy Story you can produce products such as toys & children’s apparel). Merchandising can play a role in a marketing strategy that is done either before or after the piece of media is released & has the potential to draw attention to the piece of media as much as a commercial or poster.
As a fan of the Scream franchise & a collector, I wanted to create a limited edition box which includes print items such as a sticker sheet, postcards, behind the scenes photo booklet from all five movies that include little fun facts & iconic quotes, a foldable character poster of Sidney, notebook, apparel, leaflet of the Stab movie & digital media such as promotional Instagram posts & a web banner ad. The designed items are humorous yet still dark & semi-threatening to reflect the franchise's tone.
DISCLAIMER! This project is just for portfolio purposes, all rights are reserved to Scream & its creative team.
Outside of the box
Threatening envelope with booklet, postcards & leaflet inside
