Brief
Born at the base of Mount Wellington in Tasmania, over 100 years ago, Cascade started with a simple thought - that pure water makes better tasting drinks. The brief was to tell this story of purity and history in a simple way - across a portfolio of mixers, cordials and soft drinks.
Solution
We introduced a layered and refined story through pack and brand that hints at origins and history represented through references to Mount Wellington, established dates and the original cascading waterfall which Cascade was named after. A positioning around the idea of ‘bring the best out of your spirit’ was also developed - speaking literally about Cascade mixers as elevating additions to drinks, as well as how it uplifts any occasion.
