The jewelry production lines in this file are designed for two jewelry brands, Hiersun and Qeelin.
Since these two companies have very different product features, I researched the "culture" before designing. Hiersun highlights the rare quality of diamonds and focus on bridal rings, the customers are mainly young couples/office workers, while Qeelin comes with more luxurious features and Chinese traditional elements, and their target customers are young people and even teenagers in middle/high class.
For Hiersun, I embody jewelry with romantic nature, and emphasize the diamond through my design. The idea is LOVE IS SUNSHINE, so I bring sunshine elements in my design, and generate positive feelings in these works. The sparkle of diamonds presents that love is like sunshine in couples' marriage lives.
For Qeelin, the pave setting makes the luxurious character stronger, which is also one of characters of Qeelin Jewelry. The new collection is developed and divided into three production lines, including the low-end, middle-end and high-end products. The high-end pendant is selected to produced, so I communicate with an experienced craftsman to create it.
The form of locket enhances its playfulness. The changes of the moon can be presented when the wearer rotate the locket. After two months of development process, the moon, clouds, stars and night sky come together in this piece of jewelry.
Carbon Together is my design for Hiersun Jewelry Design Competition.
Albert Leung says that no matter how big the diamond is, it is still carbon. However, diamond experiences what carbon does not experience, which is extremely high pressure and high temperature. This fact is like the trails and hardships in love life, which can make couples stronger and more determined.
I design 3 wedding rings, according to 3 ways that the ring finger goes through a rough diamond shape. The left over part of a rough diamond becomes the wedding ring, while the body becomes part of their firm love.