This project required me to create a business card with a title, position, and all contact information on the front of the card. The back of the card is purely decorative.

Before creating any digital pieces, I sketches out over 20 ideas for business card layouts. I then took several of these ideas and created digital sketches of them in black and white, focusing on the layout of the type and displaying all information clearly. Just a few of these were refined using a variation technique, and the best ones were brought into color. After more refinement, I chose one business card to be the final product.

Here are the 3 CMYK color values for each of the 3 colors in the business card:

Below are the type specifications for all information on the front of the card:

Name
Neue Haas Grotesk Display Pro
Regular
Size 33 pt

Title
Neue Haas Grotesk Display Pro
Regular
Size 17 pt

Address
Avenir Next LT Pro
Regular
Size 7.5 pt

Phone Numbers
Avenir Next LT Pro
Regular
Size 7.5 pt

Social Media/E-mail
Avenir Next LT Pro
Regular
Size 7.5 pt