An anti-smoking campaign for Apollo hospitals. Copy: Joshi, Agency: Ogilvy Bangalore, Client: Apollo hospitals, Awards: 2 merits at Cannes, bronze at Clio, gold at Abbies, Goa, bronze for Best Copywriting at Abbies Goa and an entry in the Work Book.
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On World No Tobacco Day Apollo Hospitals wanted to release a campaign that told people that smokers die faster, but not so bluntly. So we decided Read More