Challenge:
To create a refined brand that reflects the exclusive high-end experiences provided by the company, then named Saltsjöns Marinpool Yacht Partner.
To create a refined brand that reflects the exclusive high-end experiences provided by the company, then named Saltsjöns Marinpool Yacht Partner.
Solutions:
The first step was to audit the brand. We spent days identifying the users, clarifying his goals and priorities, and defining the brand. With a brand brief, customer profiles, and priorities in hand, we proceeded to work closely to create presentation materials that communicated the business and brand purpose to the teams needed to help get the project off the ground.
The first step was to audit the brand. We spent days identifying the users, clarifying his goals and priorities, and defining the brand. With a brand brief, customer profiles, and priorities in hand, we proceeded to work closely to create presentation materials that communicated the business and brand purpose to the teams needed to help get the project off the ground.
Result:
A refined brand, clear brand purpose, and exclusive experiences on every stage of customer engagement.
A refined brand, clear brand purpose, and exclusive experiences on every stage of customer engagement.
