William Morris - Victoria & Albert Museum Collection
Graphic and Visual Design
Project Briefing
Producing a booklet collection with an A6 format, developing an etymological explanation of the "concept", as well as a graphic discourse that illustrates it. It is essential to have a coherent visual language between all the pieces, and be correctly prepared for 4+4 inks printing.
Concept
Design based on William Morris's patterns for an exhibition at the Victorian & Albert Museum in London, a museum famous for its applied arts, decorative arts, and design. Hence, I chose Morris's work to complete the collection, since his patterns are well know and fit in the V&A style. The idea is to advertise the exhibition, showing the audience some of Morris's works with the booklets. All 6 pieces follow the same concept and style but with a different design.
