Tobias Rush's profile

YOGI | NEGATIVE HEEL

Yogi Footwear first launched in the 1990s creating handcrafted shoes in Portugal, inspired by the unconventional Earth and Roots shoes from the 1970s. The brand enjoyed a cult following as the footwear choice for the likes of David Beckham, Liam and Noel Gallagher and Paul Weller.
Relaunched in 2017, Yogi Footwear uses naturally formed lasts with soft earthy leathers and buttery suedes which are hand sewn in the workshop, eschewing superfluous detailing for a clean and minimal aesthetic.
Design: Tobias Rush
Development: Samira Meer
Product Manager: Paul Batista
Consumer Profile: Johnny Marr (Musician - The Smiths)
YOGI | NEGATIVE HEEL
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YOGI | NEGATIVE HEEL

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