IMPORTANCE OF HASHTAGS ‘#’

What is Hashtag?

Hashtag is a label most commonly used on social media platforms and websites that make it easier to find information quickly. Hashtags can be created by ‘#’ (#exampleText) there should be no space between ‘#’ and text.

Reasons to use Hashtags.

Hashtags simplify the process–Searching a hashtag pulls results for every post using that hashtag. Using a hashtag helps you reach your target audience, and likewise makes it easier for others to find your information.

They compel an action–When a user sees a post that’s of interest, they’re going to likely spend time rummaging through content mentioned by the hashtag.

Hashtags evolve–Hashtags are getting used by more and more platforms, impacting the quantity of data put directly ahead of social media users.

They reward the distinctive–Hashtags make finding information easier for social media users. A unique hashtag makes your message stand bentthe users who find the hashtag valuable.

What makes a Good Hashtag?

Make hashtags according to the platform: All platforms have their different algorithm like some of the hashtags might be useful on Twitter or Instagram but they might become irrelevant while using on websites.

Understand the type of hashtags you are using: There are three main things in it, brand and campaign specific, trending and the last one is content.

Always keep in mind to make brand-specific hashtags that are unique and consistent to your business or brand.

Trending hashtags are already popular for example you are selling coffee so you can take part in #coffeeTrending tags.

Lastly, content hashtags are the tags which is simply related to the content you post.

How to you identify industries’ hashtags?

Start by searching Twitter. Check replies to your association’s tweets and therefore the accounts of other leading industry organizations to find out what hashtags they’re using. You can also search for common industry terms. Compare hashtags by using Topsy. This site keeps you up so far with what’s trending and what people are following.