Cyberpunk 2077
Starting from 2012 until late 2021 I was a part of the Marketing Graphic Design team at CD PROJEKT RED, where I worked during the whole development process of the Cyberpunk 2077 game as a Senior Graphic Designer.
Based on an established brand identity, the team put together tons of designs for merchandise, events or online ad campaigns. My day-to-day role included not only co-concepting and designing, but also preparing the print files of my projects and supervising the production processes in print houses.
Collector's Edition of Cyberpunk 2077
The Cyberpunk 2077 Collector‘s Edition is a great summary of my 9 years at CD PROJEKT RED. I was involved in co-concepting its contents and co-worked on the visualisation that you can see below. Detailed information on my personal involvement in the project can be found in the following paragraphs.
The Cyberpunk 2077 Collector‘s Edition is a great summary of my 9 years at CD PROJEKT RED. I was involved in co-concepting its contents and co-worked on the visualisation that you can see below. Detailed information on my personal involvement in the project can be found in the following paragraphs.
Game box inlay and o-ring
It's always very rewarding to see your hard work on store shelves. While working on Cyberpunk 2077 I was responsible for developing master files for box inlays and o-rings for 3 platforms that the game was released on, meeting all the requirements of first party partners. Depending on the platform, the inlay was localised to 17 different languages. Finally, after preparing the files for printing and passing the proofing stage, I took part in the approval processes in different print houses, making sure the covers represented the same high quality across all the platforms.
Megabuilding box and o-ring
My favourite part of the Collector’s Edition of Cyberpunk 2077 is the huge box – the Megabuilding Tower. We needed a container for all the goodies included in the Collector's Edition and we knew there are going to be a lot of them. While browsing through the amazingly inspiring artworks for Night City I came across megabuilding concepts that I knew would be a perfect fit for a box design – they were part of the game world, had the right dimensions and created a perfect opportunity for creating something truly iconic that the collectors would fall in love with. I figured out the design that sold the idea to the team and the project was greenlit. Artists from the development team and my teammates took it from there by creating the unique texture (Maciej Rębisz) for the yellow megabuilding, smart dieline for the box and the final print file.
Together with the box came the o-ring including all the necessary game and marketing assets and giving a small glimpse of the megabuilding underneath. The following production processes for the o-ring were exactly the same as for the game boxes.
Last but no least the building design was successfully implemented into the game.
The Official Artbook of Cyberpunk 2077
The true highlight of my involvement in making the game marketing assets is the Official Artbook for Cyberpunk 2077. Designing this 216-page book took me almost a year. My main goal was to make sure that all the artworks were properly displayed and design an intriguing layout for the book that would be cohesive with the brand identity but also draw inspiration from the unique game aesthetics.
The cover design is based on the illustration by Marta Dettlaff, who later helped me with developing the final artwork for the book cover.
I overlooked the printing process during my approval visits in the print house. The book is hard-covered and is finished with the matt foil.
The artbook was translated to 9 languages and I localised 7 versions.
Thank you
Thanks to all the amazingly talented people at CD PROJEKT RED, who accompanied me in this cyber-adventure. Without your great dedication, this Collector’s Edition wouldn’t have been so complex and produced with the highest quality possible.
Special thanks to my friends at CD PROJEKT RED, who helped me with preparing the presentation and to guys from Geek Culture, who made a great video of unboxing the Collector's Edition and agreed to be featured here. Watch the video here.
Additional credits
The Graphic Design Team: Przemysław Juszczyk (Lead), Magdalena Darda-Ledzion (Producer), Joanna Wieliczko (Producer), Niki Asimakidis, Robert Bubel, Dawid Deptuła, Anastazja Kudra, Agnieszka Momot, Irina Moraru, Karolina Oksiędzka, Dilara Ozden, Gabriela Pešková, Maciej Wojtachnia
The Global Production Team: Magdalena Drążek (Director), Maciej Bilski, Urszula Burno, Anna Dzitkowska, Adam Gajowy, Natalia Matyszczyk, Jarosław Prokop
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