![3D brand identity campaign ILLUSTRATION kids motion graphics never done Nike playing typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a733f5154699733.6346e3ff6ed6c.jpg)
NIKE
Never Done Playing
Brand Identity / Creative Direction / 3D Design / Animation by Burn & Broad
Photography by Soursop
Nike Kids approached Burn & Broad to build a flexible visual brand identity for the playful and imaginative "Never Done Playing" campaign. We developed a series of visuals that capture the one-of-a-kind creativity, attitude and personality of a one-of-a-kind kid. Burn & Broad collaborated with Nike Kids, creating a weird, imaginative and surreal 3-Dimensional graphic world intertwined with playful photography and film shot by Soursop.
![3D brand identity campaign ILLUSTRATION kids motion graphics never done Nike playing typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8100b3154699733.6346e3ff6b82c.jpg)
![3D brand identity campaign ILLUSTRATION kids motion graphics never done Nike playing typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9582d3154699733.63472f933f854.jpg)
![3D brand identity campaign ILLUSTRATION kids motion graphics never done Nike playing typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5f2e10154699733.6346e3ff6a825.jpg)
![3D brand identity campaign ILLUSTRATION kids motion graphics never done Nike playing typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/88d57f154699733.6346e3ff6fe04.jpg)
![3D brand identity campaign ILLUSTRATION kids motion graphics never done Nike playing typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/41768d154699733.6346e3ff74276.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/146d12154699733.6346e3fc8c9ad.jpg)
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![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/37393a154699733.6346e3fe17802.jpg)
![3D brand identity campaign ILLUSTRATION kids motion graphics never done Nike playing typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/02d529154699733.6346e3ff70f1c.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/35424c154699733.63472f9262935.jpg)
![3D brand identity campaign ILLUSTRATION kids motion graphics never done Nike playing typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/025a29154699733.6346e3ff6dcab.jpg)
![3D brand identity campaign ILLUSTRATION kids motion graphics never done Nike playing typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ad2c12154699733.6346e3ff721f0.jpg)
![3D brand identity campaign ILLUSTRATION kids motion graphics never done Nike playing typography](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c8ae32154699733.6346e3ff697f7.jpg)
Creative Direction: Vicente Garcia Morillo + Eugene Serebrennikov
Illustration and 3D Design: Vicente Garcia Morillo + Sarah Ann Banks
Animation: Andrew Ahern
Photography: Soursop + Nike
Project Management: Danny Serebrennikov