MODAMODA PRO CHANGE SHAMPOO LAUNCHING KIT

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This is a launching kit for “Pro Change Darkening Shampoo”, a new product of hair care brand, MODAMODA. With a slogan "Browning from the Sea" which encapsulates the features of the new product, the kit design was inspired by a submarine exploring the hair browning components in the sea. The underwater graphic inside of submarine was intended for customers to think of shampoo is made of fresh seaweed. Seaweed, the main ingredient of browning, was expressed as simple icons to reduce reluctance to dye and indicate that it is a nature-friendly product. The exterior of the submarine was colored in yellow similar to product color, and has a dome-shaped window as if people can see through. The complementary color shampoo kit, made in a series with blonde shampoo, was made using holographic paper to indicate that it can be used for various hair colors.

Press Kit / Influencer Kit / Launching kit *
This is a special package, produced in small quantities to promote and deliver the brand’s concept and message.
It is provided to reporters and influencers and presented as a gift for the launching and special events.

Client_ MODAMODA
Year_ 2022
Brand Location_ South Korea
Creative Director_ Yunmi Kim
Art Director_ Seoyeon Lim
Designer_ Dami Hong, Yewon Kim, Hyejun Kim
Photographer_ Junghun Yeom