躍上主流 Pop into Mainstream|PACKAGING
Influenced by hip-hop culture, GreenTed, founder of the indie rap label "戰犯 WAR Convict Studio," created the book "Pop Into Mainstream" (躍上主流). This book gathers interviews with 13 music producers behind Golden Melody Award-winning tracks, guiding readers on a journey into the mainstream alongside the music.
The design seamlessly integrates hip-hop elements like splatters, graffiti, and street art. Typography strokes subtly form a bridge, reminiscent of graffiti on city walls. Cover visuals progress from old to new, reflecting the concept of “Pop Into Mainstream.” The concluding posters showcase candid photos in celebrities’ individual collage, revealing their authentic lives. Prioritizing readability, the book’s layout lets readers focus on content, gaining insights into music production and arrangement processes.
Credits
Client/Artist|陳小律
Client/Artist|陳小律
Editor|謝宜廷、蔡函潔
Production|Grandvity Design
Art Director|Noodlemaker
Account Manager|Grape Chiu
Project Manager|Sarah Peng
Logotype Designer|Noodle Wang
PV Designer|Jasmine Lin / Jason Lee
Portfolio Designer|Jasmine Lin / Jason Lee / Patricia Ho