BIC LIGHTERS ADVERTISING CAMPAIGN
- This was a group project where we advertised BIC lighters.
The concept was to show a moment in time where the BIC lighter would come in handy, eg: braaing. To make the brand more local we created a lighter shape built out of elements that can be seen as truly South African such as braaing and camping
Flat design for magazine advertisement
Mock-up for magazine advertisement
Instagram carousel post
