This was the final project of my Design Principle and Application course. Our task was to develop and produce a brand and logo for a fictitious food product.

The product chosen was cereal. Something similar to Frosted Flakes.  The brand of the package is called "Cities Cereal," and the name of the product is called "Golden Crunchies." The product name originates from the cereal itself. The small golden pieces of cereal always make a crunchy noise whenever somebody eats them. The brand name represents the many people across cities eating cereal every morning. This package would be targeted towards all ages, but primary towards children. Ages range from five to ten, as a child would be more interested in the graphics of the package than an adult.

The whole package is pirate-themed as the inspiration of the fictitious product is Frosted Flakes. The cereal looks similar to that of golden coins that pirates in cartoons were obsessed with. The supporting fonts chosen are as listed: Luminari Regular for the Logo. Kefa Regular for the Brand name. Snicker Bold for supporting graphics. PT Sans for important information.

The brand is displayed as the sun as that's supposed to represent the importance of eating breakfast in the morning. The logo is shown as a gold nugget that depicts all the cereals in the box. Symbolizing that they're all golden and always crunchy. The back of the package has a fun activity that children or adults can do while eating the cereal. The package is a tube, as that is the standard packaging that most companies use for their cereal box. Some design elements wrap around that box making the customers turn the box to keep looking at the graphics. Which would lead them to the next part of the package. ​​​​​​​

The outcome of this project was a package that is bright and vibrant. It was designed to meet its target audience, which is young children. What went well was the main design of the package. The process of thinking and designing the brand and product name went well. The graphics, such as the palm trees, the ocean, and other small parts were pretty simple to design. What was difficult was the placement of these parts. Each piece had to work together to make the package seem coherent. In addition, finding the right font to support the theme of the package was also quite hard. Which, in the end, turned out well.