This coffee shop will be located in Portland, Oregon for people to reclaim fellowship with other tabletop gamers and create a space for people to play games together, while enjoying beverages in a Dungeon and Dragons inspired cafe. We strive to allow people to walk in off the street, and feel welcomed enough to stay and learn, no experience needed.
I wanted the logo to represent the unique selling point. Homebrew is not a traditional normal coffee shop and I designed the logo to represent that. Through my brand elements I wanted to portray a tavern inspired feel that represents the adventuring style of the rpg game Dungeons and Dragons.
For this project I designed three different pieces of collateral for the business. The first is a set of QR code coasters, that link to pre-made character sheets. The second is a series of cups, instead of featuring the traditional "small, medium, and large sizes" this series features "dwarf, human, and giant" themed cups. The last is a poster that would be featured in store, to help guide customers who may not know where to start.
