Airport Campaign - HSBC (master graphics)
HSBC requested an OOH campaign for Mexico's City Airport. The goal was to communicate the brand promise and to include a glimpse of some of their products. We came up with these different headlines according to the customer's journey at the airport (Check-in, Security, Duty-Free, Waiting areas, Gates, Baggage Reclaim, Customs, etc.)
Trips are far more enjoyable when you have someone who backs you up.
45% buys tequila, 12% buys handcrafts. But the 100% buys illusion.
A fulfilled life is nourished by memories. Any particular to take away?
Sometimes we say "Let your dreams fly away". No wonder airplanes have wings.
Is it possible a disconnection trough a connection? Totally.
The unimaginable is wide open to all nationalities.
How long are you staying in the land of "Yes, we can"?
To arrive here or 'til the end of the world. Want some company?
Dreams don't pay overweight charges. So, carry as many as you want.
Mexico has thousands of colors. You are welcome to get to know them all.
Traveler's geometry: A round flight that leaves you with a squared eye. (squared eye = to be amazed)
Do not put your smile on the tray. Keep it with you the whole trip.
While your body is waiting for the luggage, your mind is already planning the next trip.
