OYO Rooms is an Indian multinational hospitality chain of leased and franchised hotels, homes & living spaces. 

 

The brief was to revamp the content of the nationwide app to increase the number of downloads thereby multiplying traffic. Their primary audience is youth living in Tier 1 and Tier 2 cities which is why the language and tone had to be fun, easy-going and catchy. 

 

It was an ongoing project for nearly a year and I wrote the content single-handedly as a Freelance Copywriter.