Client: Bjørnsholm Akupunktur
Jeanett is a very skilled professional working with traditional Chinese acupuncture.
She uses moxa – a kind of herbal incense "cigar" that enhances the needles effect with subtle heat and aroma therapy. Her play with fire and smoke in the clinic inspired me to use the smoke circle in the back. The needle crosses both sides and forms the letter Ø, aligning the shape and direction of the Ø in the name.
She uses moxa – a kind of herbal incense "cigar" that enhances the needles effect with subtle heat and aroma therapy. Her play with fire and smoke in the clinic inspired me to use the smoke circle in the back. The needle crosses both sides and forms the letter Ø, aligning the shape and direction of the Ø in the name.
I made the logo in three variations to fit the most common uses, a street sign, and a business card.
Art Direction: Jette Bæk Møller
