OVERVIEW
Layala is a brand of Contact Lenses. Using advanced technology for lens color and pattern design, Layala offer a wide variety of options to get a more defined and captivating look. Delivering an instant pop to the look, Layala is often used to enhance an
GOAL
The goal was to refresh Layala's brand assets and touch-points to appeal to a younger audience. To develop a brand personality that is true to the variety seeking and experimental outlook of the users.
SCOPE OF WORK
Creative Strategy | Design | Art Direction
Brand Re-positioning & Style Guide • Secondary Marks Design • Typography • Color Palette • Photography • Brand Voice
DELIVERABLES
Retail Design • Pop Up Experience Design • PoS Material • Website • On-line & Offline Marketing • Brand Merchandise
