Chateau Ste. Michelle Holiday Gift Guide
Layout design, art direction, photography art direction. Photography by Angie Norwood Browne; Styling by Patty Wittmann.
Chateau Ste. Michelle wanted to reach out to both corporate and consumer clients with a rich holiday gift guide that included both their best wine offerings as well as special, holiday-only gift sets. Having recently refreshed their look and brand positioning, this catalog needed to express the qualities of the brand and their target consumer: joyful and modern, luxurious but down-to-earth, elegant but approachable. Working closely with the photographer and stylist, we created rich, contemporary holiday settings to best showcase this fantastic wine. Laying it out in a clean, contemporary, interactive online document made holiday shopping easier for many fans of Chateau Ste. Michelle wine.
Role: Moodboards for client and photographer, photography art direction, general layout, catalog creation.
