Sephora Beauty required a redesign of their current packaging materials that did not represent their brand or invoke a feeling of excitement when received.

One issue with the current packaging was the large sizes used for very small cosmetic items - this was fixed with the addition of a pillow style box as well as a thin profile box design to ensure items arrived safe and in one piece. Each package also includes a re-designed packing slip with social media handles to share your purchases.

The new packaging was designed in Adobe Illustrator and features the signature black and white stripes with the Sephora heart.