HI'IAKA was visually inspired by Hi'iaka's sea foam and clouds, shown in the textures of the machine knit fabrics and in the all-white color palette. Conceptually, the sharp, linear designs of the garments embody Pele's scathing nature. What I found most interesting about the Hi'iaka sisters' story is that, to this day, thousands of volcanic rocks are mailed back to Hawaii from tourists after experiencing misfortune. Legend has it that Pele sees these rocks as her children and curses anyone who steals them. The combination of design and color in the long-limbed shrug creates an eerie, powerful persona- embodying Pele's undying, forever haunting spirit.
Hiʻiaka was the patron goddess of Hawaiʻi and the hula dancers, and takes on the task of bearing the clouds, variously, those of storms and those produced by her sister, Pele's, volcanos. She lived in a grove of Lehua trees which are sacred to her where she spent her days dancing with the forest spirits. She is also called Hiʻiaka-i-ka-poli-o-Pele: "Cloud bearer cradled in the bosom of Pele". Hiʻiaka is Pele's favorite and most loyal sister, although they have also had their differences.
In addition to being recognized as the goddess of volcanoes, Pele is also known for her power, passion, jealousy, and capriciousness. Her home is believed to be the fire pit called Halema’uma’u crater, at the summit caldera of Kilauea, one of the Earth's most active volcanoes; but her domain encompasses all volcanic activity on the Big Island of Hawai’i.