IPTSE - Intellectual Property Talent Search Examination
India's first-of-its-kind IP Olympiad. A proctored exam, it is customised for several stakeholders and tests individuals about their knowledge of IP.
It has been conceptualised and administered by IPTSE Academy with support from ERICSSON. IPTSE has received support from multiple government bodies and organisations that believe in a knowledge economy and the role of IP in inclusive growth.
The IP Edge
Brief: Develop hygiene content to push registrations for the examination.
We took this brief and ran with it. By incorporating popular dialogues from Bollywood movies, we increased our reach and relatability since a sizeable chunk of the exam takers were from the Hindi-speaking belt of India.
Social Media Ad - Idea and Copy
Topical Content for IPTSE