Packaging Redesign for Doritos; an American brand of flavored tortilla chips 

This packaging redesign project is a conceptual project that I've created purely for the purpose of design exploration and self-expression and is not associated with the brand itself. 

I have created a simple, yet effective identity that maintains the brand’s unique personality. The logo uses a playful typeface to create a strong connection between the product and its target audience. The packaging redesign was done with simplicity in mind, so it is easy to understand what each chip flavor is without overwhelming customers.

The primary goal of the project was to create a new design language for Doritos that reflects the brand’s status as a snack food as well as appeals to not only the millennial generation but also to a wider range of demographics.