Form/ Counter-form

Explore the characteristics of the assigned fonts: Stempel Garamond Lt Std Roman, Bauer Bodoni Std 1 Roman, Rockwell Std Regular, Futura Std Medium, Helvetica Lt Std Roman, and Platelet.

Create a series of thoughtful compositions. Freely scale, rotate and crop each letterform to highlight an interesting feature while considering its impact on the larger composition.

Final Composition Mockup (Platelet- pictured above)
Stempel Garamond Lt Std Roman- Very Dior, clean, chic, sleek, sharp, lux feel, sophisticated, high class, strong, silently commands your attention, quiet confidence, carries authority
Bauer Bodoni Std 1 Roman- Art Deco vibe, top heavy serif, geometric, asymmetric, bold elegance, light, if it were a person they would definitely be wealthy
Rockwell Std Regular- Blocky, Typewriter, eye exam type feel, chunky, rigid, stiff, feels like it could be used in the Matrix, mundane, could be used to pass spy code, message would be urgent, readable, but forgettable
Helvetica Lt Std Roman- Top heavy, tapers off near the bottom, but keeps evenness, still has a lightness to it, not striking and distracting, has some gentle qualities, sincerity
Platelet- Alien communication vibes,X-files, extraterrestrial, balanced and symmetric, negative space is just as profound as the type its self, still has a friendly quality, non-threatening
Futura Std Medium- Symmetric, graphic novel type feel, storybook type font, bold gets your attention, far from effortless, yearns to communicate
Form/Counterform
Published:

Form/Counterform

Published: