My client will be Pepsi https://www.pepsi.com/ (Links to an external site.).

The audience is pedestrians (on foot) in a large US city, who are walking by, waiting for, or riding on city transit. I have three taglines. "Quench Your Thirst" "Beat the Heat" "Refresh and GO". The purpose of the campaign is first, to promote the client’s product/service to the audience, and second, to persuade the audience to visit the client website.