Brand Guidelines and Brand Activation
Einstein claimed, "If you can't explain it simply, you don't understand it well enough." We took that piece of wisdom to heart when creating this campaign. Dodge Data and Analytics provides multiple sophisticated online analytic products backed up with highly qualified, localized data on Architectural projects. Instead of explaining that, we answered the simple question; "What. Exactly. Does. Dodge. Data. Do. For. Me?"
Trade Print - Multi-page impact piece helped sales add capabilities to their presentations and increase overall value and profit of the average subscription price.
Employee Engagement
It was critical that each and every employee know the 6 ways Dodge builds our customer's business so we created coffee mugs and kicked off the campaign with a request for all employees to take a "mug shot". The results were overwhelming. Every employee submitted an image and many took it to the next level by adding creativity to their image.
Sales Enablement
Custom Mailer to key clients and strategic sales prospects. Directly attributed sales outstripped the cost of these mailers.
Direct Mail
Events
By adding enclosed conference rooms to our trade show booth, we enabled sale to meet with explain our full set of capabilities
Online Demand G
Online Banners based on individual benefits of each of the 6 capabilities with an offer for a free analysis with our sales team
With new private equity ownership and new sales goals, we started with $1.4M variance from goal based on the run rate projections
To understand the efficacy of our marketing, we divided our campaigns into two audience groups; Contractors & Services and Building Product Manufacturers, and three message types; Content, Promotions and Product. C&S Product was, by far, the greatest contributer to revenue followed by BPM Product. Though it was no surprise that messaging directly related to the product we were selling, the variance was surprising. It was clear where we would focus our efforts.
Using predictive analytics we were able to identify the characteristics of the leads that closed
Printed brocure for sales enablement and trade show materials
