MTV CBS ORIGINAL - THE CHALLENGE: USA

———— MTV CBS ORIGINAL - THE CHALLENGE USA ————

In the first semester of 2022, MTV invited State Design to assist in the launch of their newest reality show: The Challenge. So we had the opportunity to explore a variety of design directions until we could nail down to the final one, which we animated as the official intro for the show.

MTV CBS ORIGINAL - The Challenge: USA is a reality show where the contestants compete against one another in various extreme challenges to avoid elimination.

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———— Design phase ————

You can see some of the project's design explorations below.

The journey to the final result includes a variety of color palettes and materials.

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———— ANIMATION ————

For the cloth animation, we decided to use noises and deformers instead of a typical physical simulation. Just so we could keep everything procedural while iterating more quickly,

which proved to be extremely useful throughout the process.

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———— FINAL STILLS ————

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———— SOCIAL MEDIA ————

Versions 1x1 and 9x16 easily adjustable via After Effects Toolkit.

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———— TOOLKIT ————

Although the entire project was created with the USA logo, we knew the possibility of

different versions of the show around the world, each with its own logo design.

As a result, once the project was completed, we also delivered a simple and

comprehensive toolkit that allows the graphics to be easily changed using UV-Pass.

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———— CREDITS ————

Client – MTV / CBS Paramount

Studio – State Design
Executive Creative Director – Marcel Ziul
Creative Director – Manny Bernardez

General Manager – Tais Marcelo

Resources Coordinator – Carolina Briguglio
Senior Producer – Jennifer Adams
3D Design – Germano Mombach, Jon Lorenz, Lucas Pereira, Marcel Hita & Mário Domingos
3D Animation – Chris Peregom
Comp & Toolkit – Germano Mombach

Additional Help – Francisco Beraldo

———— Thanks for checking out this project ————

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