Euro 2020

Advertisement for the Euro 2020 broadcast, which reminded of what football fans missed most during the long quarantine: to be in a crowd of like-minded people, to feel excitement and frenzy, to feel that you are finally no longer alone. With this campaign, we "sold" to the audience not the scale of the event, but forgotten unique emotions.

VO:
We waited 5 years
to be together again
live the game and believe in our national team,
to remember what adrenaline and unbridled joy are
For everyone who misses big football
The main sporting event of the year
Euro 2020

UKR:

Ми 5 років чекали, 
щоб знову бути разом, 
жити грою та вірити в нашу збірну,
щоб згадати, що таке адреналін і нестримна радість.
Для всіх, хто скучив за великим футболом
Головна спортивна подія року
Євро-2020