The Walrus
Objective:
Increase subscription sales.
Target:
- Canadians
- Ages 35- 60
- Suburban/Urban
- Middle-class
- habitual readers
- They find pride in their knowledge of
culture and the arts
Insight:
Status is important to the target market and they feel
that what they profess to read identifies who they are.
Single Minded Thought:
Reading The Walrus identifies you as the most
clever individual under any circumstances.
Increase subscription sales.
Target:
- Canadians
- Ages 35- 60
- Suburban/Urban
- Middle-class
- habitual readers
- They find pride in their knowledge of
culture and the arts
Insight:
Status is important to the target market and they feel
that what they profess to read identifies who they are.
Single Minded Thought:
Reading The Walrus identifies you as the most
clever individual under any circumstances.
