As I was whipping up a batch of crispy French fries in my trusty air fryer, a moment of pure inspiration struck while reaching for the PAM Cooking Spray. Being a die-hard fan of Seinfeld, the infamous "The Soul Mate" episode (Season 8, Episode 2), where Kramer is in love with Jerry's girlfriend, has always tickled me. And then it hit me, "why not create a fun, light-hearted marketing campaign for PAM featuring Seinfeld?"