Wendy Chiu's profile

Bring to Light

Wendy Chiu
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Bring to Light 
Client: VOC, The Voices of Children
Stateless children are not recognized by any country as citizen. They have no ID, no rights or no access to education and healthcare. They live in darkness. To raise awareness we gave opportunity to bring these children to light through the simple gesture of signing to express their support.

Using conductive ink and laser cut, whenever a signature connects the light circuit, the LED light stripe at the back of the poster lights up a portrait of the stateless.
https://www.marketing-interactive.com/voice-children-sheds-light-stateless-children-malaysia

Advertising art direction campaign CSR Campaign Experiential graphic design innovation interactive poster Poster Design
Advertising art direction campaign CSR Campaign Experiential graphic design innovation interactive poster Poster Design
Advertising art direction campaign CSR Campaign Experiential graphic design innovation interactive poster Poster Design
Advertising art direction campaign CSR Campaign Experiential graphic design innovation interactive poster Poster Design
Bring to Light
Published:
Wendy Chiu's profile

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Wendy Chiu's profile
Kuala Lumpur, Malaysia

Bring to Light

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