The identity of a theater company needs to be especially minimalist and flexible in order to match the versatility of each season and not clash with their productions identities, which can be very strong and extremely different from one another.

So I created a logo that works equally well on white, black or colored backgrounds, and whose color can be changed at will.

The company focuses on human interaction and bringing people together through the practice of theater. The logo represents this idea of connections and varied perspectives.

The M, rotated 90°, becomes a capital E, and their mirrored repetition forms the company name arranged in a circle, which is the natural disposition of humans gathered to talk.

The circumflex in the center reads like a little moustache, giving off a character vibe rather than that of a symbol. It tells you will find someone to talk to in that organization.

The circumflex is also used as a web icon of any shape and color.

Each member of the team can choose the color and the quote of their business card.

I created over a hundred of these tag lines to cover all the values, activities and themes of the company, but also the views and issues of the people working there. 

The typographic detail I pulled from the logo is reminiscent of a speech bubble, further reinforcing the idea of verbal exchange involved in theater practice.  

For their oral storytelling show's digital press kit, the company director wanted a theatrical red and some earth tones to match the set and costumes.