Knowing themembers of envista, we had that idea of a bunch of detectives, always working and searching for the perfect solution. So we used fingerprints as the main element. All marks used are those from the members of Envista.
Business cards have fingerprints in the corner where normally you hold the card to give it to someone... this way it seems like they leave their trace on the paper.

The “v” is put in italics to separate the name of the company, emphasizing “envista” which means “in view”. The point of the “i” is removed on purpose to lead the attention towards the eye in the center of the fingerprint.