About the project
Femtors is a mentoring project created by women in tech to encourage and support other women in tech in Latin America.
The problem
The current challenge for many women in technology is that although there is an increasing female predominance in the industry, it is being lost in leadership positions, where male predominance is perpetuated.
Two tech leaders in Latin America seek to change this reality and that is how Femtors was born.
I was in charge of creating the brand identity and visual assets of Femtors to communicate the projects' purpose.
Brand ✽ Colors ✽ Typography ✽ Visual Design
from keywords → to visual identity
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The project's keywords were:
growth ✽ women ✽ leadership ✽ community
The design is based on these words and the semiotic references that are part of this brand are the asterisc and the underline two core elements of coding and tech industry.
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Personally, I am fascinated by the purpose of the project and felt very proud to contribute to it from my area of expertise.
