Time is a music video by the artist Oseka. Both title design and concept were created to reflect the idea presented in the video, in which time becomes something playful and surreal, like Salvador Dali's painting “Persistence of memory”.
The Persistence of Memory brings a message related to temporality and illusion. Melting clocks represent a time that passes in a different way. Dali’s watches, with their melted hands, create a distorted notion of seconds.
The design was inspired by the ludic idea of a time that flows and melts, seen both in the video and in Dali’s painting, in addition to several visual meanings related to the word “time”.
Based on the position of the clock numbers, a grid was created to position the names of the people involved in the project,
the idea is to simulate the way the clock hands indicate the time.
