Scope of Work
Brand Strategy | Social Media Strategy | Design Identity | Guidelines Book | Logo Animation | Website Content & UI | Corporate Stationery
Bal Immіgrаtіоn Services Inc іѕ a Canadian Immigration соnѕultаncy firm based in Brіtіѕh Columbia, Canada and New Delhi, India.
Paperclips took up the re-branding and Bal Immigration was positioned as a brand that cares for the people who have a dream, a passion, a mission in life that goes beyond borders. Our aim was to bring forth the most vital and significant aspect of every immigration process is “the people”.
The overall positioning of Bal Immigration was inculcated in every aspect of re-branding, from the design identity, brand language, illustrations and animation to the corporate stationery. This was done to align the micros of a brand, with the larger vision!