Adistar represents the perfect footwear for all the runners who want to break their barriers and limits in long distances. It's a perfect combo between technology and design.
In this project, the main concept was expressing that feeling of challenge and constancy. that strong and regular step you do to get further.
For this particular project, we created a unique typography mark. Extended, regular and with precise kerning to show those steps that the runner does in each of their running sessions.
For this particular project, we created a unique typography mark. Extended, regular and with precise kerning to show those steps that the runner does in each of their running sessions.
In the weight and details appears the story of technology. in the "A" the urban feeling is shown through the stencil shape in the character's interior. In the end, the peak of the star is placed in the 'R' to close the word-mark with solid and consistent storytelling.
The brand story is inspired by those runners who love long distances at a regular speed across the exercise or race.
As Adistar presents a new specific shoe for this activity, we've added the technology aspect as an important plus to explain and show "innovation".
This direction has been applied in several graphic elements: key visuals, animations and different brand applications.
Graphic toolkit. Including typography, Icons, animations and textures
ADISTAR ID Design credits.
Design Director:
Anthony Harrison
Lead ID Designer:
Luis Callegari
Project Manager:
Anna Beck
Design Director:
Anthony Harrison
Lead ID Designer:
Luis Callegari
Project Manager:
Anna Beck
Graphics and 3D:
Luis Callegari
Luis Callegari
Photos:
Adidas Official Website
Adidas Official Website
