The client, a shopping mall in Singapore is offering free lunch-time parking to attract its target audience - office workers whose offices are near to mall. This concept ties in the promo using a clever use of wordplay - "Summon" - something that every car-driver is afraid of if they're grabbing a quick lunch and had parked illegally. The beauty of the twist lies in the full sentence.
Mailer cover
DM cover spread
Client: Frasers CentrePoint Malls (Causeway Point)
Agency: Ape Works Pte Ltd
Headline: Kristine Li
Design: Thihan Kyaw
Design: Thihan Kyaw
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