This was made for a class assignment in my second year of college, i.e. April of 2022. We were tasked with making a fictitious fruit by turning a fruit we hate into one that we would like and create a brand language and packaging for the same.
Typeface/fonts used:
Second layer packaging: Serenity Medium, Futura PT Book, Handwritten (for brand logo)
Third layer packaging: Handwritten (for brand logo)
The inner packaging was meant to resemble paper bag planters, implying that the fruit was coming straight from farm to table. Unbleached kraft paper was used as the inner packaging. Paper bags are also recommended to store fruits as they let the produce breathe and keep dry. It also is conducive to keeping them fresh longer.
