2021 MUJI Rebranding Newsletters
In 2021, MUJI began a rebranding campaign for the US market. This series of newsletters highlight the long-celebrated products and principles of MUJI's philosophy. The three core ideas are Quality, Simple Packaging, and Less Excess. Tag design and rebranding concept were developed by a third-party company, OMFGCO.com based on brand guidelines provided by MUJI USA.
Photographs copyright of MUJI (Ryohin Keikaku). Tag design and rebranding concept by OMFGCO.com
