A shop was designed to showcase + sell finished quilts. The goal was to create a luxury experience, while remaining approachable.

The brand wall remains simple, acting as a support to the visuals of the displayed quilts.

The central island table provides a seating area for quilt viewing in a high-end consultation experience. It also has storage incorporated. 

Available quilts for purchase are pre-packaged and/or displayed on hang bars.

The exterior provides the perfect glimpse of what you can find inside: comfort + joy.

Annually, a beautifully designed + well crafted coffee book is released. Each issue records the quilts sewn that year with specific details + fun facts. This experience allows quilt lovers to feel as if they are a part of the company’s history + celebrate the collective creativity!

Quilt boxes are well-crafted + add another layer of luxury. The front provides a peak at the quilt stored inside. The back panel describes the quilt, who sewed it + why it's so special.