A web design, branding project proposal for the RISD, Brown and University of Applied Sciences Erfurt Solar Decathlon Europe Team.
Brand Strategy Drawn from the features of the Techstyle Haus.
The discussion question invites the audience to interact.
Yes, No and Don't know buttons make it easier for the audience to respond.
(This was based on research conducted of audience interaction on other team websites)
Statistics show the direction of the ongoing debate.
The drop down menu expands to reveal sub-categories.
Images of the project have hot-spots to reveal information.
More information about a hot-spot can also be seen by clicking.
( Reseach - the audience is most likely to read small blurbs of information.
The activity of discovery fuels curiosity and interaction)
Some content pages have dicussion questions attached to them.
Look through archives to see the various stages of the project.
The interactive game invites viewers to play and experiment with the
modular combination concept of the Techsyle Haus.
Goal of the Website
+ Encourages Exploration and Play
+ Easy Navigation
+ Provides Information and Process Updates
+ Formes a Communication Platform Between the
Techstyle Haus, the Audience and 3 Institutions Involved.
+ Solar Decathlon Officials
+ Supporters - Family and Friends
An Audience Persona Example