The Ritual is a critical design project that explores the concept of The digital sublime - the idea that cyberspace can mystify human experiences of time, space, and power. The purpose of the project is to start reflection and discussion around the complex issues of internet privacy and data collection.
Drawing inspiration from esoteric rituals and traditions, The Ritual aims to create a mood that is both eerie and inviting. It attempts to recreate the experience of submitting to something larger than oneself and the lack of control that can arise from it. Additionally, the project serves as a metaphor for the social media and internet culture we live in, where the emphasis is often on individual fulfillment.
